Once Upon a Farm is now able to say that they are fulfilling this mission with today’s historic announcement that the company has become the first organic, refrigerated brand of baby food to be available to Women, Infant, Children Program (WIC)-eligible families. I’m committed to finding ways of providing healthy food to children who have less access and often limited opportunities,” said Chief Brand Officer Jennifer Garner. “Bringing good nutrition to children everywhere has been our mission since the beginning - it’s never been and will never be about just feeding children who have a socio-economic advantage. However, for Once Upon a Farm co-founders John Foraker and Jennifer Garner, these accomplishments were not the motivating factors why they joined this Berkeley-based start-up. For most people, having their organic food start-up grow in record speed (from 300 retail locations to 8,500 over the past year) and land high-profile appearances (on The Ellen DeGeneres Show and in People magazine) would have exceeded any measurement of success.
